One of the issues that comes up when working with young and inexperienced women within a strength and conditioning (S&C) setting, is dealing with all the misconceptions that they have about S&C and lifting weights. Education is essential in order for them to buy in to what you’re doing. To be able to explain why you’re doing something as well as how is a must. If an athlete understands that everything their S&C coach is doing is going to make them a better athlete and help them to achieve success in their athletic activity, they will work their arse off for you, making a coach’s job a hell of a lot easier, and much more rewarding.
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